
This project aimed to address declining performance at a specific consumer goods manufacturer and maximize its growth potential through a Post-Merger Integration (PMI) strategy. We applied a comprehensive approach—from initial diagnostics and channel strategy realignment to product portfolio optimization and internal process enhancement. In particular, we focused on restoring online channel revenue and strengthening profitability through diverse initiatives.
Operating in a consumer goods sector characterized by rapid technological shifts, evolving distribution channels, and intense price competition, manufacturers face a complex set of challenges, including maintaining product quality, adjusting channel-specific pricing policies, and exploring new channels. This project systematically tackled these issues and provided actionable execution plans to enhance the company’s intrinsic value.
Key Challenges and Solutions
Restoring and Optimizing Online Channel Sales
Sales declined due to pricing conflicts and quality concerns in major sales channels. To reverse this trend, we re-evaluated pricing policies for key platforms like Coupang, streamlined SKUs, and introduced more effective promotional strategies. Additionally, by leveraging customer data analysis, we developed more targeted sales strategies and executed more impactful marketing initiatives.
Reconfiguring the Product Portfolio
We analyzed revenue and profitability by product category, trimming low-priority SKUs and developing new high-margin offerings. Notably, differentiated products—such as premium adult diapers and revamped wet wipes—garnered positive market responses.
Enhancing Processes and Organizational Capabilities
To overcome structural inefficiencies, we redesigned internal processes and strengthened compensation frameworks to retain key talent. We reinforced quality control standards and established a Sales & Operations Planning (S&OP) process to maximize operational efficiency.
Results and Future Plans
This project addressed the root causes of revenue decline and set a strategic direction for sustainable growth. Looking ahead, the company plans to further diversify sales channels and explore international market opportunities, thereby expanding its market presence and reinforcing its competitive position.
This project aimed to address declining performance at a specific consumer goods manufacturer and maximize its growth potential through a Post-Merger Integration (PMI) strategy. We applied a comprehensive approach—from initial diagnostics and channel strategy realignment to product portfolio optimization and internal process enhancement. In particular, we focused on restoring online channel revenue and strengthening profitability through diverse initiatives.
Operating in a consumer goods sector characterized by rapid technological shifts, evolving distribution channels, and intense price competition, manufacturers face a complex set of challenges, including maintaining product quality, adjusting channel-specific pricing policies, and exploring new channels. This project systematically tackled these issues and provided actionable execution plans to enhance the company’s intrinsic value.
Key Challenges and Solutions
Restoring and Optimizing Online Channel Sales
Sales declined due to pricing conflicts and quality concerns in major sales channels. To reverse this trend, we re-evaluated pricing policies for key platforms like Coupang, streamlined SKUs, and introduced more effective promotional strategies. Additionally, by leveraging customer data analysis, we developed more targeted sales strategies and executed more impactful marketing initiatives.
Reconfiguring the Product Portfolio
We analyzed revenue and profitability by product category, trimming low-priority SKUs and developing new high-margin offerings. Notably, differentiated products—such as premium adult diapers and revamped wet wipes—garnered positive market responses.
Enhancing Processes and Organizational Capabilities
To overcome structural inefficiencies, we redesigned internal processes and strengthened compensation frameworks to retain key talent. We reinforced quality control standards and established a Sales & Operations Planning (S&OP) process to maximize operational efficiency.
Results and Future Plans
This project addressed the root causes of revenue decline and set a strategic direction for sustainable growth. Looking ahead, the company plans to further diversify sales channels and explore international market opportunities, thereby expanding its market presence and reinforcing its competitive position.