This project focused on establishing a standalone operational system and strengthening the client’s core business capabilities to support sustainable growth. Key activities included identifying strategies to enhance competitiveness in core businesses, prioritizing investments for eco-friendly and new applications, and strengthening organizational and management systems. A comprehensive analysis of the company’s current position and external environment enabled the development of a concrete action plan to achieve measurable results within 3-5 years.

1. Strengthening Core Business Competitiveness and Cost Innovation

While the client maintains a strong market share domestically, the heavy reliance on sales from building insulation materials made the company vulnerable to market changes. To address this, the project focused on improving core product competitiveness and enhancing customer responsiveness.

• Cost Innovation:

  • Improved production yield and utilization rates.
  • Enhanced internal logistics efficiency through Tank-Pipe connections, boosting cost competitiveness.

• Customer Responsiveness:

  • Strengthened tailored technical services for key customers.
  • Introduced differentiated products to expand market share over competitors.

2. Expansion into Eco-friendly Products and New Markets

The eco-friendly and recycling products sector has emerged as a critical growth opportunity in line with global trends. This project provided concrete strategies to expand the eco-friendly product portfolio and target new applications.

• Eco-friendly Technology Development:

  • Developed recycling technologies for end-of-life foam products.
  • Designed global marketing strategies to position eco-friendly solutions for international customers.

• Entry into New Markets:

  • Targeted Europe and Southeast Asia to secure new customers and diversify sales channels.
  • Aimed to increase market share through strategic expansion into untapped regions.

3. Building a Standalone Operational System and Organizational Strengthening

Establishing a standalone system focused on reducing dependency on the parent group and ensuring independent operational capabilities.

• Organizational and Management System Strengthening:

  • Redefined KPIs across all functions and introduced a performance-driven management system to ensure efficient goal achievement.

• CAPEX Investment Plan:

  • Expanded storage and production facilities to meet anticipated long-term sales growth.
  • Implemented ERP systems for overseas subsidiaries to strengthen global competitiveness.

Project Outcomes and Expected Benefits

This project laid the foundation for a standalone operational framework while delivering actionable strategies to strengthen core business competitiveness and expand into eco-friendly markets. As a result, the client is now better positioned to achieve sustainable growth domestically and enhance competitiveness in the global eco-friendly market.