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Consumer Goods & ServicesCommercial & Technical Due Diligence for a Bottled Water Manufacturer


This project focused on evaluating the attractiveness of the bottled water market, competitive landscape, operational capabilities, and growth potential of a target bottled water producer and distributor. The aim was to identify value creation levers post-acquisition through market and competitor analysis, strategic growth planning, and detailed value assessment.

Market Attractiveness and Industry Dynamics

The bottled water market is considered a high-value industry with robust long-term growth prospects. Driven by rising health and hygiene concerns, alongside the increase in single-person households, packaged water consumption in the domestic market is surging. Key trends include the growing share of online distribution and the strong performance of private-label (PB) brands. The project placed particular emphasis on regulatory conditions, sustainability of water sources, and efficiency in logistics and distribution channels.

Competitive Assessment of the Target Company

Leveraging sizable water extraction permits and highly efficient production facilities, the target company enjoys strong profitability. Stable contractual relationships with major clients support its robust OEM business position. However, given the low share of its own branded products, we explored strategies to expand proprietary brands—such as adding new production lines—to increase value.

Growth Potential and Value-Up Strategies

The target company can maximize value by capitalizing on its existing customer base, improving cost efficiency, and positioning itself in premium product segments. The project team proposed adding a fourth production line and strengthening the PB business, accompanied by a quantitative analysis of the resulting revenue uplift and cost savings. We also outlined mitigation measures for potential risks, including community complaints and environmental regulations.

Competitive Landscape and Market Trends

The competitive landscape is shifting toward PB brands and large retailers, while innovative strategies—such as subscription services through e-commerce and no-label product launches—are reshaping the market. To keep pace, the target company must enhance manufacturing flexibility and logistics efficiency. Our recommendations focus on leveraging existing strengths to reinforce the company’s market standing amid these evolving conditions.

This project provided a clear assessment of the target company’s competitiveness within the bottled water industry and offered actionable strategies to realize post-acquisition synergies. By addressing key challenges and pursuing sustainable growth levers, the target company can strengthen its position and long-term prospects in a dynamic market environment.



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LOOXENT

A  21F. Parc.1 Tower2, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea 07335

T  02-546-8222      F  02-546-8226

E  service@looxent.com 

© 2024 LOOXENT. ALL RIGHTS RESERVED.