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Looxent provides clients with practical and implementable solutions, driving fundamental change that leads to significant improvements in business value. Through this approach, Looxent positions itself as the most trusted partner for clients, consistently proving its reliability and commitment.

Digital PlatformsPMI Project for an Online Recruitment Platform



This PMI project aimed to integrate core corporate functions and establish efficient sales and marketing strategies to maximize business performance. The project encompassed tasks such as restructuring organizational roles and responsibilities (R&R), enhancing sales and marketing performance, and optimizing IT infrastructure. It focused on designing and implementing strategic solutions to align the company's key business goals with market competitiveness.

Key Initiatives and Outcomes

Sales and Marketing Optimization

The project prioritized strengthening the roles of the sales and marketing teams by reorganizing the existing sales structure and segmenting key recruitment market targets to develop tailored strategies. This approach shifted the company from a simple sales-centric model to differentiated sales activities and marketing messages that reflect customer needs. Enhanced IT infrastructure further supported data-driven decision-making and efficient resource allocation.

  • Sales Enhancements:
    The company implemented a segmented approach to corporate accounts, targeting high-growth potential businesses. This included evaluating recruitment platform usage, hiring needs, and revenue growth potential to refine sales activity prioritization. Resources were allocated more effectively, maximizing team productivity. Additionally, the company restructured its collaboration model with existing agencies, establishing a performance-driven operational framework and introducing a rotation system based on individual sales representatives' skills and achievements.

  • Marketing Innovations:
    Digital channels became a primary focus, with differentiated communication messages tailored to specific target customer groups. Custom content and advertising strategies for both individual and corporate clients elevated brand recognition, driving user registration and retention. An upgraded performance monitoring system enabled real-time channel analysis, facilitating swift strategic adjustments to improve outcomes.

IT Infrastructure Modernization

The project introduced an ERP system and transitioned to cloud-based data governance frameworks, improving data integrity and enabling real-time decision-making. Enhanced data analytics capabilities bolstered sales and marketing efforts, accelerating the company's digital transformation. The IT upgrades laid a robust foundation for data-driven operations, optimizing sales and marketing strategies.

Strategic Impact

This PMI project successfully maximized business performance and strengthened market competitiveness by creating a more efficient and sustainable operational framework. The company is now better positioned to deliver differentiated customer value and achieve long-term growth. The insights and methodologies developed during this project provide a strong foundation for similar initiatives in the future.



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T  02-546-8222      F  02-546-8226      E  service@looxent.com 

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LOOXENT

A  21F. Parc.1 Tower2, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea 07335

T  02-546-8222      F  02-546-8226

E  service@looxent.com 

© 2024 LOOXENT. ALL RIGHTS RESERVED.