
This project focused on the global VFX (Visual Effects) and new media industries, with the primary goal of analyzing growth opportunities and proposing strategies to enhance the competitiveness of domestic companies. Comprehensive research was conducted, including market trends, competitor analysis, and evaluations of technical capabilities.
The VFX industry, essential to entertainment and media (E&M) sectors such as film, television, animation, and gaming, is experiencing significant global growth, with a compound annual growth rate (CAGR) of 12.8%. In markets like China and Korea, the demand for VFX is surging due to the expansion of OTT platforms, driving high-quality content production and increasing market share for companies with strong capabilities.
This project prioritized identifying strategies for domestic VFX firms to secure global competitiveness. Key findings are summarized below:
Labor Efficiency in a Cost-Intensive Industry
VFX is a labor-driven industry where minimizing fixed costs and maximizing workforce utilization are critical for operational success.
Network Building for Collaboration
The industry frequently relies on partnerships and outsourcing to smaller firms, highlighting the importance of building an effective collaboration network.
Expanding Partnerships with Global OTT Platforms
Strengthening partnerships with global streaming platforms is essential to enhance market accessibility and project pipelines.
Furthermore, the rapid expansion of China’s film market, particularly in the science fiction and war film genres, has fueled a steady increase in VFX demand. Domestic firms, leveraging their technical and creative strengths, should seize this opportunity to solidify their position in the Chinese market. Additionally, the growing opportunities in dramas and advertising necessitate efforts to build competitive capabilities in these domains.
This project provided strategic insights to help domestic VFX companies enhance their competitiveness and achieve sustainable growth in global markets. Moving forward, these findings will serve as a foundation for Looxent to continue supporting growth across various industries through strategic consulting initiatives.
This project focused on the global VFX (Visual Effects) and new media industries, with the primary goal of analyzing growth opportunities and proposing strategies to enhance the competitiveness of domestic companies. Comprehensive research was conducted, including market trends, competitor analysis, and evaluations of technical capabilities.
The VFX industry, essential to entertainment and media (E&M) sectors such as film, television, animation, and gaming, is experiencing significant global growth, with a compound annual growth rate (CAGR) of 12.8%. In markets like China and Korea, the demand for VFX is surging due to the expansion of OTT platforms, driving high-quality content production and increasing market share for companies with strong capabilities.
This project prioritized identifying strategies for domestic VFX firms to secure global competitiveness. Key findings are summarized below:
Labor Efficiency in a Cost-Intensive Industry
VFX is a labor-driven industry where minimizing fixed costs and maximizing workforce utilization are critical for operational success.
Network Building for Collaboration
The industry frequently relies on partnerships and outsourcing to smaller firms, highlighting the importance of building an effective collaboration network.
Expanding Partnerships with Global OTT Platforms
Strengthening partnerships with global streaming platforms is essential to enhance market accessibility and project pipelines.
Furthermore, the rapid expansion of China’s film market, particularly in the science fiction and war film genres, has fueled a steady increase in VFX demand. Domestic firms, leveraging their technical and creative strengths, should seize this opportunity to solidify their position in the Chinese market. Additionally, the growing opportunities in dramas and advertising necessitate efforts to build competitive capabilities in these domains.
This project provided strategic insights to help domestic VFX companies enhance their competitiveness and achieve sustainable growth in global markets. Moving forward, these findings will serve as a foundation for Looxent to continue supporting growth across various industries through strategic consulting initiatives.